Developing a 'Financial Scoring & Suggestion' solution utilizing the CART algorithm to address the discrepancy between customer needs and financial capabilities, which is the root cause of declining CLV and a surge in rejected applications for financial products and credit.

Developing a "Personalized tutorial" feature that aligns with users' varying levels of technical familiarity, utilizing Contrastive Learning models with real-time event data as input, in order to resolve users problems of frustrating with over-detailed tutorials or feeling lost with general tutorials.

Creating a BPMN diagram in programming approach, which utilizes BPMN visualization library. The objective of that project is to optimize performance of business process through distinctive features of the BPMN visualization library including rendering and fitting, display options, interactive capacities.

Performing EDA on the historical data of apps on Google Play and App Store, using Python through Jupyter Notebook to identify the most profitable app profiles for ad-supported app development project.

Implement forecasting model on time series datasets by Deep learning algorithm to predict trend of VIP subscriptions for the next 3 months. The forecasting results will enable VieOn to develop more effective business and marketing plans.

Performing Exploratory Data Analysis (EDA), Cohort analysis, and Apriori algorithm to identify insights in customer behavior, providing a foundation for solutions to improve CLV through enhancing cross-sell and product recommendation capabilities.

Entered the top 15 at BLM 2024 with a creative and disruptive Marketing plan for Dove Serum in the Deodorant category through the blend of logical thinking and creative insight. The Double Diamond framework was used as the main flow of the article, with models such as Truth-Motivation-Tension, 3 Truths to find insights and strategic approach.

Developing a creative Marketing plan with the Big idea 'Miracle for no Struggle' to address the tension 'Infinite Struggling Loop' derived from insights of the target audience, aiming to tap into the non-user market of the Toner category in Vietnam.

Building an IMC plan around the Big idea "Re-Define Success", which reinterprets the concept of "Yours to take, but don't forget to take it with your authentic relationships". This idea was developed by applying the "Be contrary" methodology in Design thinking, with the objective of helping Budweiser create a new wave of momentum.